Ad Standards ironically bans VW 'too powerful for TV' ad

Abigail Dawson, writing for Mumbrella:

Volkswagen’s “too powerful for TV” ad, which aims to show the power of the Amarok V6 without breaking any advertising codes of conduct, has been deemed as “unsafe” by Ad Standards for depicting “driving which is reckless and would breach road rules”.

Despite particular scenes in the ad being intercepted with a director who demonstrates scenes he would like to film using miniature models, rendering and storyboards, Ad Standards said the ad still depicted a “realistic image of a vehicle in a regional area overtaking a road train”.

How ironic.

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