Gerry McGovern, Land Rover design director, on the design of the Velar:
McGovern's words almost perfectly describe the essence of great design, and the Velar follows this ideal to a tee.
With a long body highlighted by a backwards positioned cab and a low glasshouse, the Velar is an ideal example of how great design starts from a vehicle's inherent proportions, and flourishes through the absence of unnecessary ornamentation and extraneous character lines. Small details such as the flush door handles perfect the look. The Velar is quite evidently Land Rover's best design yet and a strong contender for the most beautiful SUV on sale today.